Kit&File service · $395 prepaid
Clear sales messages for the service you already sell.
One service. One buyer. A ready-to-use set of messages for your website, your outreach, and your sales calls. $395, written and delivered by Chris Lockhart.
Purchase and schedule your kick-off meeting with Chris
What it is
You already have a service that sells. The problem is explaining it. Your website says one thing, your emails say another, and on a call you make it up as you go.
The Kit&File Service Sales Message Package is built for that, for one service and one type of buyer. You give me the service and the buyer. I review what you already use to sell it, then turn what already works into a short, buyer-specific set of sales messages you can use on your website, in outreach, and on a sales call.
It's a fixed-scope service at a fixed price: $395, prepaid.
Who it's for
- You run a business with a service that's already defined and already selling.
- You want stronger, consistent language for explaining that service to one specific buyer.
- You'd rather have someone write the messages with you than learn copywriting yourself.
Who it's not for
- You're still working out what your service is, what it costs, or who it's for. This package doesn't redesign, reprice, or reposition a service.
- You want messages for several services or several buyer types at once.
- You want someone to find prospects, send messages, run calls, or manage a CRM for you.
- You want a full sales page written, or your whole website reviewed.
What's inside
- A review of one existing service and its current marketing material.
- One headline and a short buyer-specific value proposition.
- One concise website or profile description of the service.
- One first-contact message and one follow-up.
- A sales-call opener and five discovery questions.
- Responses to three common objections.
- A usable working document and a 30-minute handoff with me.
What it doesn't include
- More than one existing service or one buyer type.
- Service redesign, repricing, a positioning overhaul, or a second package.
- Prospect research, a targeting list, a CRM, sending, calls, ads, or ongoing support.
- Any guarantee of leads, meetings, sales, or revenue.
How it works
- Purchase. Pay securely online through Stripe.
- Pick your kick-off time. Choose a slot right after checkout.
- Confirm the scope at kick-off. Tell me the service, the buyer, and where you plan to use the messages. We confirm the scope and delivery date together.
- Get your messages. Delivered within 5 business days of completed intake. We finish with a 30-minute handoff.
AI may speed up drafting and organizing. I personally review and deliver the work. You don't get raw AI output or a template dump.
Timing
Delivered after completed intake and the scheduled working window.
How it compares
The Service Sales Message Package is $395 prepaid. You give Chris one service you already sell and one buyer type. You get a short set of sales messages you can use on your website, in outreach and on a sales call.
| Option | Price | Turnaround | What you get |
|---|---|---|---|
| Kit&File Service Sales Message Package | $395 prepaid, fixed | 5 business days after completed intake | Review of one service and its current material, one headline and value proposition, one website or profile description, one first-contact message and one follow-up, a sales-call opener and five discovery questions, replies to three common objections, a working document and a 30-minute handoff with Chris |
| Freelance copywriter on Upwork | $19 to $45 an hour for copywriters, $33 to $80 an hour for sales copywriters. Upwork lists $100 to $600 for a single web or product page and $1,000 to $5,000 for a landing or sales page. | Set per contract | Depends on the contract you write. Usually page copy. Outreach messages, call openers and objection replies are separate scope. |
| Freelance copywriter on Fiverr | Example gig: $100 for up to 400 words, $200 for 800 words, $400 for 1,200 words | 5 to 7 days in that example | A word count of sales copy with one revision. Call and outreach messages aren't part of the package. |
| Copywriting or marketing agency | $600 to $1,200 per service page. Specialist agencies quote $4,000 to $18,000 or more per landing page. | Often weeks. One copywriter lists 1 to 2 weeks for a landing page. | Broader research and strategy, usually across more pages and more people. |
| Write it yourself | Your time | Whenever you get to it | Full control, and no outside review of how a buyer reads it. |
Choose this if your service already sells and you want clear, consistent words for one buyer, without hiring an agency or managing a freelancer brief.
Other options' figures are from their own pages as of October 22, 2026. Prices vary; check their pages for current terms. Sources: Upwork hourly rates, Upwork hire copywriters, Fiverr example gig, Borrowed Pen 2026 price guide, Dig Designs 2026 guide, Rob Palmer copywriting rates.
Related guides
Three free guides cover the conversations these messages feed into. How to Run a Discovery Call for a Fixed-Scope Service pairs with the call opener and questions. How to Follow Up After You Send a Proposal (Without Begging) covers the step after. If the service still needs a fixed scope, read How to Productize a Service Into a Fixed-Scope, Fixed-Price Offer first. All four services are on the services overview.
FAQ
What does the Service Sales Message Package cost?
$395, prepaid online through Stripe. Chris confirms the scope and delivery date with you at kick-off.
How do I book it?
Purchase online, then pick your kick-off meeting time right after checkout. Chris confirms the scope with you at kick-off.
Can it cover more than one service or buyer?
No. It covers one existing service and one buyer type. That limit is what keeps it focused and fixed-price.
Will it get me more leads or sales?
There's no guarantee of leads, meetings, sales, or revenue. Kit&File commits to the agreed deliverables and schedule, not to how the market responds.
Do you send the messages or make the calls for me?
No. You get the messages and a working document. You send them and run the calls.
Is this AI-generated?
AI may speed up drafting and organizing. I personally review and deliver everything. You don't get raw AI output or a template dump.
My service isn't clearly defined yet. Is this still for me?
Not yet. This package works from a service that's already defined and selling. It doesn't redesign or reprice a service.
What is Service Sales Message Package?
Give Chris one proven service and one buyer type. He turns what already works into a concise, buyer-specific set of sales messages you can use on your website, in outreach, and on a sales call.
When does work begin?
At your kick-off meeting, once Chris Lockhart confirms the scope with you and any required intake is complete.
What about cancellation and refunds?
Services aren't covered by the 30-day guarantee on our digital products. Work properly completed under your accepted scope isn't refundable if your plans change. If you cancel in writing, we keep the agreed value of completed work and refund any unearned balance. If we can't deliver, we agree a revised plan with you or refund the undelivered portion.
Purchase and book your kick-off
Pay online, then pick your kick-off meeting time. Chris confirms the scope with you at kick-off. Questions first? Email chris@kitandfile.com.
Purchase and schedule your kick-off meeting with Chris
Would you rather write the messages yourself? The Kit&File Better Messages Kit is a $19 one-time download for writing emails, updates, requests, and difficult messages that are easier to understand and act on. Individual kits come with a 30-day money-back guarantee. That guarantee covers digital kits, not services like this one. Details: kitandfile.com/products/better-messages-kit
One service. One buyer. Words you'll actually use.
Kit&File sources
- Kit&File Service Sales Message Package name, $395 prepaid price, contents, exclusions, and how it works: https://kitandfile.com/services#service-sales-message-package and https://kitandfile.com/services/service-sales-message-package
- The 30-day money-back guarantee covers individual digital kits only, not bundles or services: https://kitandfile.com/refunds
- Better Messages Kit name and $19 price: https://kitandfile.com/products/better-messages-kit and https://kitandfile.com/llms.txt