Kit & File service · $395 prepaid
Clear sales messages for the service you already sell.
One service. One buyer. A ready-to-use set of messages for your website, your outreach, and your sales calls. $395, written and delivered by Chris Lockhart.
Purchase and schedule your kick-off meeting with Chris
What it is
You already have a service that sells. The problem is explaining it. Your website says one thing, your emails say another, and on a call you make it up as you go.
The Kit & File Service Sales Message Kit is built for that, for one service and one type of buyer. You give me the service and the buyer. I review what you already use to sell it, then turn what already works into a short, buyer-specific set of sales messages you can use on your website, in outreach, and on a sales call.
It's a fixed-scope service at a fixed price: $395, prepaid.
Who it's for
- You run a business with a service that's already defined and already selling.
- You want stronger, consistent language for explaining that service to one specific buyer.
- You'd rather have someone write the messages with you than learn copywriting yourself.
Who it's not for
- You're still working out what your service is, what it costs, or who it's for. This kit doesn't redesign, reprice, or reposition a service.
- You want messages for several services or several buyer types at once.
- You want someone to find prospects, send messages, run calls, or manage a CRM for you.
- You want a full sales page written, or your whole website reviewed.
What's inside
- A review of one existing service and its current marketing material.
- One headline and a short buyer-specific value proposition.
- One concise website or profile description of the service.
- One first-contact message and one follow-up.
- A sales-call opener and five discovery questions.
- Responses to three common objections.
- A usable working document and a 30-minute handoff with me.
What it doesn't include
- More than one existing service or one buyer type.
- Service redesign, repricing, a positioning overhaul, or a second package.
- Prospect research, a targeting list, a CRM, sending, calls, ads, or ongoing support.
- Any guarantee of leads, meetings, sales, or revenue.
How it works
- Purchase. Pay securely online through Stripe.
- Pick your kick-off time. Choose a slot right after checkout.
- Confirm the scope at kick-off. Tell me the service, the buyer, and where you plan to use the messages. We confirm the scope and delivery date together.
- Get your messages. Delivery follows your completed intake and the scheduled working window. We finish with a 30-minute handoff.
AI may speed up drafting and organizing. I personally review and deliver the work. You don't get raw AI output or a template dump.
Timing
Delivered after completed intake and the scheduled working window.
How it compares
There's more than one way to get better sales copy, and some options cost less than this kit. Here's how this kit compares with four others, from their own pages as of October 19, 2026. Check their pages for current terms.
| Compare | Kit & File Service Sales Message Kit | CopyGuide Website Copy Audit | Frank and Marci AI Sales Page Suite |
|---|---|---|---|
| Price | $395, prepaid | “Starting from $495” on the audit page ($500 on CopyGuide’s packages page) | $495 plus applicable taxes, lifetime access |
| What it is | Done-for-you sales messages for one service and one buyer | An expert audit of your existing website copy and funnel, for SaaS and B2B brands | A do-it-yourself set of custom GPTs inside ChatGPT, with a step-by-step guide, for writing sales pages |
| Who does the work | Chris writes the messages | CopyGuide reviews your copy and suggests revisions | You do, guided by the tool |
| What you get | Headline and value proposition, website or profile description, first-contact message and follow-up, call opener and five discovery questions, three objection responses, working document, 30-minute handoff | A detailed video audit of your funnel with transcript, a 30-minute discovery call, optimized headlines, subheads, CTAs and other key copy, unlimited email questions about the audit | Full access to the suite of custom GPTs, step-by-step guidance, unlimited use for all your offers |
| Scope | One existing service, one buyer type | Your existing website and funnel | As many offers as you like |
| Timing | Delivery date set in your written scope | Audits take 3 to 5 business days | Immediate access, and they suggest setting aside an afternoon |
| Requirements | An existing service that already sells | An existing website or funnel to review | A ChatGPT account (they recommend a paid plan) |
| Refunds | Terms stated in your written scope | Not stated on the audit page | Their FAQ says refunds aren’t offered |
When CopyGuide is the better fit
Choose CopyGuide's Website Copy Audit if you run a SaaS or B2B company with a live website and funnel, and you want an experienced copywriter to review the copy and design across it. The audit looks at your whole funnel and competitor messaging. This kit doesn't. It writes new messages for one service and doesn't audit your site.
When Frank and Marci is the better fit
Choose Frank and Marci's AI Sales Page Suite if you want to write full sales pages yourself, for several offers, and you're comfortable working in ChatGPT. You pay once and can use it for every offer. This kit covers one service and doesn't produce a full sales page.
Two lower-cost homepage options
If your homepage is the main problem, these two cost less than this kit. Details come from their own pages as of October 19, 2026.
- Foundry Homepage Rewrite, by John Roberts: $99, one time. New words for the top of your homepage, your services, your towns, and your call button. Built for plumbers, HVAC, roofing, cleaning and lawn shops in the US. Done in 3 business days. You can get a free sample of the top of your homepage within one business day first. If you don't like it after one free redo, the page says you get every dollar back within 14 days.
- Quality Website Help Homepage Copy Rewrite, by Jonathan Clayman: Basic Copy Makeover for $195 (hero, problem, solution, and final call to action) or Full Homepage Copy Rewrite for $350 (adds trust, how it works, and about). The page doesn't state a currency, and the business is based in Tasmania, Australia. Delivered in 3 to 5 days, with one round of edits within 7 days. The page offers a refund if you tell him within 14 days that it didn't give you clearer messaging.
When Foundry is the better fit
Choose Foundry if you run a trades or local service shop in the US and mainly want the top of your homepage rewritten, with a free sample first. This kit costs more and covers outreach and sales calls, not just your homepage.
When Quality Website Help is the better fit
Choose Quality Website Help if your homepage is the problem and you want it rewritten section by section for $195 or $350, with one round of edits. If outreach isn't the problem, that's the closer match.
When this kit is the better fit
Choose the Service Sales Message Kit if you have one service that already sells and you want someone else to write the words you'll use across your website, your outreach, and your sales calls. Of these options, it's the one built for outreach and sales calls: a first-contact message, a follow-up, discovery questions, and objection responses, written for you.
Related guides
Three free guides cover the conversations these messages feed into. How to Run a Discovery Call for a Fixed-Scope Service pairs with the call opener and questions. How to Follow Up After You Send a Proposal (Without Begging) covers the step after. If the service still needs a fixed scope, read How to Productize a Service Into a Fixed-Scope, Fixed-Price Offer first. All four services are on the services overview.
FAQ
What does the Service Sales Message Kit cost?
$395, prepaid online through Stripe. Chris confirms the scope and delivery date with you at kick-off.
How do I book it?
Purchase online, then pick your kick-off meeting time right after checkout. Chris confirms the scope with you at kick-off.
Can it cover more than one service or buyer?
No. It covers one existing service and one buyer type. That limit is what keeps it focused and fixed-price.
Will it get me more leads or sales?
There's no guarantee of leads, meetings, sales, or revenue. Kit & File commits to the agreed deliverables and schedule, not to how the market responds.
Do you send the messages or make the calls for me?
No. You get the messages and a working document. You send them and run the calls.
Is this AI-generated?
AI may speed up drafting and organizing. I personally review and deliver everything. You don't get raw AI output or a template dump.
My service isn't clearly defined yet. Is this still for me?
Not yet. This kit works from a service that's already defined and selling. It doesn't redesign or reprice a service.
What is Service Sales Message Kit?
Give Chris one proven service and one buyer type. He turns what already works into a concise, buyer-specific set of sales messages you can use on your website, in outreach, and on a sales call.
When does work begin?
At your kick-off meeting, once Chris Lockhart confirms the scope with you and any required intake is complete.
What about cancellation and refunds?
Services aren't covered by the 30-day guarantee on our digital products. Work properly completed under your accepted scope isn't refundable if your plans change. If you cancel in writing, we keep the agreed value of completed work and refund any unearned balance. If we can't deliver, we agree a revised plan with you or refund the undelivered portion.
Purchase and book your kick-off
Pay online, then pick your kick-off meeting time. Chris confirms the scope with you at kick-off. Questions first? Email chris@kitandfile.com.
Purchase and schedule your kick-off meeting with Chris
Would you rather write the messages yourself? The Kit & File Better Messages Kit is a $19 one-time download for writing emails, updates, requests, and difficult messages that are easier to understand and act on. Individual kits come with a 30-day money-back guarantee. That guarantee covers digital kits, not services like this one. Details: kitandfile.com/products/better-messages-kit
One service. One buyer. Words you'll actually use.
Sources (all checked October 19, 2026)
- Kit & File Service Sales Message Kit name, $395 prepaid price, contents, exclusions, and how it works: https://kitandfile.com/services#service-sales-message-kit and https://kitandfile.com/services/service-sales-message-kit
- The 30-day money-back guarantee covers digital kits (individual kits and bundles) and does not apply to services: https://kitandfile.com/refunds
- Better Messages Kit name and $19 price: https://kitandfile.com/products/better-messages-kit and https://kitandfile.com/llms.txt
- CopyGuide Website Copy Audit name, “for SaaS & B2B brands,” “starting from $495,” what it includes, and “Audits take 3-5 business days”: https://copyguide.co/website-copy-audit/
- CopyGuide “copy audit” listed at $500: https://copyguide.co/copy-writing-packages/
- Frank and Marci AI Sales Page Suite name, “For service-based businesses,” “$495 (plus applicable taxes) for lifetime access,” custom GPTs inside ChatGPT, ChatGPT account required (paid plan recommended), unlimited use, and “we're not able to offer refunds”: https://www.frankandmarci.com/suite/
- Foundry Homepage Rewrite by John Roberts, “$99, done in 3 business days,” what it covers, “For plumbers, HVAC, roofing, cleaning and lawn shops, anywhere in the US,” free sample within one business day, one free redo, and “you get every dollar back within 14 days”: https://foundryjr.com/
- Quality Website Help Homepage Copy Rewrite by Jonathan Clayman, “Basic Copy Makeover, $195,” “Full Homepage Copy Rewrite, $350,” sections covered, “Delivered in 3-5 days,” one round of edits within 7 days, refund “within 14 days,” and the Tasmania, Australia address: https://www.qualitywebsitehelp.com/7-second-homepage-copy-makeover/