Founder Starter Kit

Who this is for

Founder Starter Kit helps you leave with a clearer offer, customer, test plan, and practical next steps. It covers four jobs: pressure-testing a business idea, defining the customer and the problem, writing a clear business description, and planning the first experiment that's worth running.

A first-time founder business planning toolkit should get you to a test, not a 40-page plan.

• You're a first-time founder with an idea you can't yet explain in two sentences.
• You want to test the idea before you spend real money on it.
• You'd like written limits on time and cash instead of hoping it works out.

Skip it if you already have paying customers and need sales help. Look at our services instead.

What you can do after

After this kit you can pressure-test a business idea against your own limits, define the customer and the problem in plain words, write a business description other people understand, and plan a first experiment that tells you something useful. The list below breaks that into one line per job, so you can check it against your own work.

You'll be able to:

• pressure-test a business idea before you commit money to it
• define the customer and the problem without guessing
• write a clear business description you can say out loud
• plan the first useful experiment and know what result would stop you

See a sample page

Don't take my word for what's inside. The free preview shows a real page from the kit: 1. Set the Founder Constraints (Module 1 of 10 - Parent phase: BOUND).

When you're done: "You have written limits for time, cash at risk, launch timing, and activities you will not take on."

1. Choose the maximum cash you can risk without borrowing against essential needs.
2. Name the weekly hours you can reliably protect for the next 30 days.
3. List skills, licenses, relationships, or approvals the idea requires but you do not yet have.
4. Write one stop condition that would make you pause before spending more.

See the free sample page

How it fits with the free guides

The free guides give you the method. The kit gives you the worksheets and the evidence tracker to do it on your own idea. Read How to Validate a Digital Product Idea Before You Build It before you build anything. If your idea started as a service you already sell, How to Productize a Service Into a Fixed-Scope, Fixed-Price Offer shows how to package it. Browse all of them in the free guides. Founder Starter Kit is also part of the Business Starter Stack bundle ($69). The 30-day money-back guarantee covers individual kits, not bundles.